Campaign Video

As the internet is growing and developing very quickly, more and more ideas and thoughts are being put across via the internet, as it is a very useful source in which many people use. A lot of people like to express themselves through different means of the Internet. There are many different methods in doing so, including blogs and social network sites, for example Twitter. Another way in which this can be done is using YouTube, which is a way of ‘broadcasting yourself.’ These allow people to express their ideas and emotions in an anonymous way if they wish to do so, which enables them to say what they want without the worry of being judged by peers.

A new way in which ideas are being expressed on the internet is to create a short campaign video, about a topic which you feel very strongly about. It is a quick and easy method to put across a deep meaningful message. These can be posted on a vast variety of websites, especially YouTube.

We decided to have a go at these ourselves, to see how easy and effective campaign videos on the internet are. Firstly, we had a look at previous videos which were already on the Internet, to get a flavour of what we had to do, and to see if there were any issues which had not been addressed.

By looking at the videos on the following website, we found that most of them were about 1-3 minutes long. Because the videos were quite short, it kept the viewers attention for the whole time. Many of the campaigns were humorous, and used props to engage with the viewers. This also helps the viewer to remember the campaign, and hopefully encourage them to do something about the issue.

We decided to make our campaign on animal testing, as we found not many had already been made. We looked on the Internet to see what companies test on animals, and were quite shocked to read some of the names; such as MaxFactor, Johnsons and Johnsons and Pantene all test their products on animals!

For our campaign video, we decided to use two soft toys; a monkey and a rabbit. We made the video quite funny, to try and attract people to watch it. We wrote the script from the perspective of the two animals, to try and capture the innocence of the animals used for testing.

Once we finished our campaign video, we uploaded it to YouTube to try and get people to watch the video, and to see if it would help anyone act on the issue.

By experiencing creating the campaign video myself, I think they are a very good idea, and can be very effective if they are pushed across enough, and the Internet is definitely a great place to be doing this. The videos were fun to create, and we also got a deeper insight into the topic from doing so.

Hopefully now the video is on YouTube, and on a blog, more people will watch it and want to help animals who are being tested on!